Design & Branding Guidelines
Our brand guidelines are the foundation of everything we create, ensuring that our voice, visual identity, and values remain clear, consistent, and authentic across every touchpoint.
Logo & Brand System
Full Primary Logo
Wordmark
Brand Icon
Typography
The Emerton Scott typography system utilizes clean, intentional typefaces to ensure modern legibility and a sophisticated, cohesive brand voice across all media.
Brand Typography & Fonts
Logo Type
Modified STIX Two Text - Semi Bold
A customised STIX Two Text Semi Bold typeface helps our Emerton Scott wordmark to feel confident, distinguished and have an authoritative presence rooted in centuries of typographic tradition.
Headline & Sub-Headline Type
Noto Serif JP - Regular
Inspired by the timeless elegance of British royal heritage. Bridging global standards of craftsmanship with quiet sophistication—Noto Serif JP offers a modern approach to the refined aesthetic found in British publishing, royal crests & medals from history.
General Content Type
Brother 1816 - Light for regular content + all other variations
Rooted in the legacy of London's William Caslon IV—who introduced the world's first sans-serif typeface in 1816. Brother 1816 was crafted two centuries later as a modern homage, capturing the pioneering spirit of British print culture.
Typography Usage
This layout is an example of how each type should be used in a clean & legible way with text and balanced spacing arranged properly.
Colours & Palette
The Emerton Scott color palette utilizes refined, versatile tones to ensure visual harmony and a sophisticated, cohesive brand voice across all media.
Main Brand Colours
Mayfair Slate
PANTONE 2189 U
HEX: #445868
Inspired by Georgian Britain, representing authority, royalty and the military. The colour perfectly reflects the brand values we are driven by and that we celebrate which each help make humankind truly incredible.
____
Variations: #5d7382 - #8399a5 - #cad7dd
Buckingham White
PANTONE WHITE
HEX: #FFFFFF
Inspired by the pristine stonework of neoclassical Georgian architecture, Buckingham White honors clarity, architectural precision, and the minimalist restraint of British design.
Regent Bronze
PANTONE 871 U
HEX: #9F9168
Honoring timeless design, warmth, and enduring luxury. The tone perfectly reflects the brand values we are driven by and that we celebrate, embodying a particular warmth and charm.
Chelsea Blue
PANTONE 533 C
HEX: #172D3D
Symbolising royal authority and confidence. Chelsea Blue reflects our deep passion for quality, design and progress in every product we create and bring to the world.
Textures & Materials
Quality Textured Paper
Beige Microfibre
Dark Walnut
Brushed Bronze